Genuine promotion that really will speak to others. Most people will feel the need to reciprocate if we do something authentically kind. Our motive should always be pure—do something authentically kind—because people can smell manipulation from a mile away, and who likes being manipulated? No one.
Tag: marketing
Jun 08 2010
Writers–Facing Your Oogie-Boogie Man
It took years for me to use Kristen Lamb. Why? Because I had to find the courage to name and claim my destiny. I had to rally the courage to dare to dream and take it on the chin if it went to the dogs. Not easy!
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May 25 2010
Writers & Forging a Plan for Success
Your mission statement, like most businesses will evolve and change. It isn’t set in stone. But it will position your mindset and it will strip away your excuses. But most of all, a mission statement will help you maintain your creative focus.
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May 18 2010
What's Almost Better than a Free Web Site?
Until it blows up or is taken off-line for good, it is going to be a super-powerful tool to help you succeed. I hear too many authors say, “MySpace is so yesterday. I’m on Facebook.” Well, okay, but you are shelving a very powerful tool for promotion, and we aren’t on there for fun, we are there to build a brand.
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May 11 2010
The Single Best Way for Writers to Become a Brand
Time is precious, so make sure you maximize your efforts by focusing all your energies behind the name you wish to brand. It will save a lot of time for you and confusion for your fans. Branding the right name will help you work smarter, not harder. You need time left over to write great books.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →Buy This Book Online
