If you are planning on being published, you must have a fan page. Sorry. Whether we like it or not marketing is part of the job description. I know most of us would rather have brain surgery with a KFC spork than have to self-promote, but that’s the cold hard truth. Anyone tell you different and they are lying or selling something.
Tag: marketing
Aug 11 2010
WANA Wednesday—It’s a Pen Name, Not Witness Protection
Am I against pen names? NO! But I do advise that you take a moment and ask some important questions first. If I the magic genie could wave a wand and GUARANTEE that in three years you would be an international success, would you still want the pen name?
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Jul 27 2010
Blogging–Just Part of the New Job Description
So let’s be clear. No we do not have to blog, but we will be competing against authors who do. Is it possible to become a success without a platform and a blog following? Sure. It is also possible to win a million dollars playing scratch-offs, but I wouldn’t say that purchasing tickets counts as wise financial planning.
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Jul 20 2010
Top 10 Reasons to Become a Writer
I created We Are Not Alone to make learning about social media marketing fun. Sort of like when you get a traffic ticket and have to take Defensive Driving…why not take Comedy Defensive Driving? My goal is to change your habits, not your personality. I assume most of you aren’t doing this writing thing until your dream of working in sales pays off. No? No one? Cool!
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Jul 07 2010
Are You Sending the Right Message? 3 Bad Habits that Can KILL Your Social Media Marketing
By continual personal and positive interaction, an author can influence groups of people to extend her marketing influence. How? She has recruited her fans and followers to be part of her team. Book sales and promotion have now become a collective endeavor.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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