Feb 22 2012
Last week, I picked on The Big Six in Bracing for Impact–The Future of Big Publishing in the New Paradigm, so today we are going to talk about Amazon. There seem to be two camps when it comes to Amazon. Either they are a tool of Satan and are actually responsible for the cute …
Feb 15 2012
Have you ever witnessed a car accident? Have you ever seen the accident coming before it even happened? I have. I recall being on a road trip to Florida and we hit a terrible rainstorm. The flooding was so bad that all the cars were slowing down to maybe ten miles an hour so as …
Feb 13 2012
In the spirit of Valentines Day (which is tomorrow, btw), we are going to talk about a different sort of love…our LOVE for writing. We are already six weeks into 2012, and the New Year’s Resolutions are long forgotten, dulled by the screams of children racing through our house or the demands of a nagging …
Jan 25 2012
FREE! is so powerful few of us can resist. In fact, I would be so bold as to say that FREE! is what gave the indie and self-publishing movement the traction to become the wide-sweeping change we see today. FREE! finally leveled the playing field between the traditional and the non-traditional industries. So if FREE! …
Jan 20 2012
Last week I started a new series that I am calling Don’t Eat the Butt. Why? Because typing “butt” makes me giggle. No, I think there are some important lessons here. I have always found the puffer fish fascinating. There is only ONE TINY PART of the puffer fish that is not deadly. Oh, and …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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