Until it blows up or is taken off-line for good, it is going to be a super-powerful tool to help you succeed. I hear too many authors say, “MySpace is so yesterday. I’m on Facebook.” Well, okay, but you are shelving a very powerful tool for promotion, and we aren’t on there for fun, we are there to build a brand.
Tag: publishing
May 11 2010
The Single Best Way for Writers to Become a Brand
Time is precious, so make sure you maximize your efforts by focusing all your energies behind the name you wish to brand. It will save a lot of time for you and confusion for your fans. Branding the right name will help you work smarter, not harder. You need time left over to write great books.
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May 04 2010
Social Media Gold–Finding Your Key Influencers
Find these key individuals, and there are no limits to your digital reach. These influencers are platform-building GOLD and your most valuable asset.
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Apr 28 2010
Is it a Good Idea to Post Chapters of Your Novel On-Line to Build Your Platform?
Non-fiction and humor lend themselves to making good blogs and building an Internet following. But, for novels, many of the benefits of posting pieces of your novel break down, and I’ll explain why.
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Apr 14 2010
Where are All the Readers?–Social Media & the Writer's Revolution
But we need to permit readers into our lives as well. If all our actions tell readers to “Keep Out”–that this is a “Writers Only” group, then we can’t be shocked when we fail to connect.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →Buy This Book Online
