Aug 16 2013
Yet, it didn’t stop me from wondering, why are these books so popular, especially with modern women? Why is there a virtual explosion in a genre that involves advanced skills in knot-tying and requires a leather-cleaning kit? What makes college-educated modern women who are taking the world by storm gravitate to wanting to be “enslaved”? Why isn’t there enough NyQuil to get me to SLEEP?
Aug 15 2013
One of the reasons I emphasize understanding the craft of writing is that novel/story structure is mythic. There is actually evidence that narrative structure is hardwired into the human brain. Yes, we can break rules and deviate, but we do this too much? We confuse the reader. It’s like serving them a blue steak. Blue steak could taste great, but our minds won’t let us eat and enjoy something so very wrong.
Aug 14 2013
All righty, we’ve talked about making a plan and testing a plan, but let’s start with not making a STUPID plan. I can’t count the number of times that social media, PR and marketing experts have cited examples of success that are OVER TEN YEARS OLD. If something was successful ten years ago? Likely NOT a good plan in a completely different paradigm.
Aug 13 2013
For some writers, success means a certain level of income. Others? Awards or best-seller lists. Some writers just have a dream of finishing a work they can hold in their hands and maybe pass onto grandkids. Whatever success might mean to each of you, you have to be honest so you can build the correct foundation for your plan.
Aug 12 2013
Granted, there was a time when all writers did was write. They drank whiskey by the gallon, chain-smoked and stayed in their hole until it was time to hand their nicotine-stained manuscript to their agents and editors. Back then, writers never had to worry their pretty little heads about all the business stuff (they also suffered a 93% failure rate as late as 2006, per Book Expo of America statistics).
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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