Jan 18 2011
Welcome to the first installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. There is a lot of bad advice floating around when it comes to how to use Twitter. Is it because these “experts” are wrong? No, but they may not be giving …
Jan 05 2011
Welcome to WANA Wednesday, based off my best-selling book We Are Not Alone—The Writer’s Guide to Social Media. Every Wednesday I dedicate this blog to help improve your social marketing skills. For the past month we have been talking about blogging. Everyone seems to be telling writers they need to blog (um…you do), but few …
Jan 03 2011
Many of you reading this blog aspire to be professional authors, and that is a fantastic goal. I blog three times a week to help you guys reach that goal and far sooner than you imagined. Writing can be the best job in the world, but I feel too many beginners glamourize the profession and …
Sep 10 2010
For years I had a problem. Shocking, right? Like most problems, if not dutifully guarded, it still can rear its ugly head and make a raging mess out of my heart, my attitude and my life. What is this problem? The need to control. In the not-so-distant-past my need for control often drove me …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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