Jan 25 2012
FREE! is so powerful few of us can resist. In fact, I would be so bold as to say that FREE! is what gave the indie and self-publishing movement the traction to become the wide-sweeping change we see today. FREE! finally leveled the playing field between the traditional and the non-traditional industries. So if FREE! …
Jan 20 2012
Last week I started a new series that I am calling Don’t Eat the Butt. Why? Because typing “butt” makes me giggle. No, I think there are some important lessons here. I have always found the puffer fish fascinating. There is only ONE TINY PART of the puffer fish that is not deadly. Oh, and …
Jan 18 2012
A couple weeks ago, I started The Road to Success series with The Road to Success Part One–What Kind of Author are You? Then I apparently saw something shiny, and so last week we talked–passionately–about Blog Trolls. How to spot them and how to handle them. Thus, I thought it would be a nifty idea …
Jan 16 2012
After six years in critique, her novel was “perfect.” Critique groups can be wonderful. They can offer accountability, professionalism, and take our writing to an entirely new level. But, like most, things, critique groups have a dark side. They can become a crutch that prevents genuine growth. Depending on the problems, critique groups can create …
Jan 13 2012
Today I am starting a new series that I am calling Don’t Eat the Butt. Why? Because typing “butt” makes me giggle. In all seriousness, I like to think. In fact I think a lot and probably far too much. I wonder about the first person who ate an oyster. Was it a dare? Someone …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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