Oct 16 2017
So last week I discussed the new and fairly grim reality for many creatives. I pointed out the big picture of what’s really going on in the New Publishing Paradigm—The Matrix. Playing a short, blonde, sassy Morpheus from Texas…I offered a choice… The Blue Pill—get paid in exposure dollars and empty promises. OR the Red …
Oct 04 2017
On Monday, I took a shot at “experts” and challenged us all to remember to have some FUN even though “fun” often makes us feel like slackers. Yet, let’s be clear. There is mistakenly “feeling” like a slacker and actually being one (FYI: I have gold medals in both). Thus, today one might be tempted …
Jun 05 2017
Today we are going to talk about something potentially embarrassing, but hey I have no shame. But I believe this is a cool thing because I talk about stuff A LOT of people have been through, but few are bold enough to talk about let alone post it in a blog for all to see. …
Jan 10 2017
Publishers have always struggled to help authors create a brand. This is NOT a new thing…
Jan 03 2017
Okay at first I wasn’t going to say anything regarding the latest Let’s Bash Self-Publishing rant over at HuffPo, but (like all “real” writers) I am in the business of serving my audience—YOU—what you want to hear and after about the tenth person who sent me Laurie Gough’s Self-Publishing—An Insult to the Written Word, I …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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