Oct 30 2013
By Jay Donovan Yes, it’s me again, Kristen’s Tech Guy. Kristen has family issues hitting her hard and has been nursing a loved one back to health. We’ll have to wait for a future blog post to learn if Nurse Kristen is more Florence Nightingale or Nurse Ratchet. In her seeming desperation, she handed me …
Apr 16 2013
When we preprogram “chatty self-promo” messages, most of the time, people won’t notice, especially if the person injects real tweets in between. Yet, the world can go so dark so quickly, that chatty self-promo automation can become an instant nightmare. Kim Kardashian tweeted her condolences to the victims of the Boston tragedy, but then a little over 20 minutes later tweeted: “Check out @krisjenner on @QVC’s PM Style Show at 7PM EST tonight!”
Apr 02 2013
When we’re first starting out with our blog, we understandably might not be ready to commit any money to the venture. We want to see how this blogging thing works for us, figure out whether we’ll be able to think of topics, and decide on a direction for our blogging voice.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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