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Tag: Amazon

Want to Stand Apart from Countless Other Books? Write a Better Story

Last time, I brought up a subject I never believed would warrant discussing—cockygate.  I wish this was the first time a writer did something epically misguided to gain advantage. Some drama to sell their ‘story.’ But, I’ve been around too long. Seen too much. Yes, I was there for the BIG BANG (dot.com implosion). I also …

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Cocky-Blocked: How to Nuke Your Brand From Orbit

Call me cocky for even weighing in on this issue (at your own peril). But, seriously, folks. It’s rare to run across something so epically wrong AND foolish and…ironically, cocky. As an author branding expert, I’d be remiss NOT to say something about Cockygate (though I seriously hate having to). Cockygate. Yes, folks, it’s a …

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The Lies that Bind: What Do We Really Believe?

Today we’re going to have a talk about LIES. Deception, half-truths, misinformation, and twisted realities. In my post about the success paradox we discussed how thoughts impact us in very real and tangible ways. Our belief systems are like our ‘programming’ but malware abounds, very often in the form of lies. If we fail to recognize …

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Battle of the Book Business: Publishing Cold War is Ending

Ah, the book business. So many shifts and changes since the day I set out to become a novelist…and ended up a social media expert, blogger, teacher and self-appointed author crusader. I’ve dedicated millions of words and countless hours of research to guide y’all through the massive changes in the publishing industry. My goal was …

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The Book Blurb—An Invitation Readers Simply Can’t Turn Down

If the cover is an invitation to the party in your book, then the blurb (the back cover description, the summary, whatever you want to call it) is the RSVP card readers check off as attending-with-the-chicken-option when they buy your book. The trouble is that for so many books, while the cover is invites you …

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