Feb 22 2012
Last week, I picked on The Big Six in Bracing for Impact–The Future of Big Publishing in the New Paradigm, so today we are going to talk about Amazon. There seem to be two camps when it comes to Amazon. Either they are a tool of Satan and are actually responsible for the cute …
Feb 01 2012
Last week in What’s the Problem with FREE!? we talked about how giving away FREE! downloads of our books can actually do more harm than good. I also gave an example of the software company that refused to offer anything for FREE! back in the dot.com boom in the 90s when all the competition …
Jul 13 2011
Welcome to WANA Wednesday, based off my best-selling books, We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. This is the day I dedicate to teaching you guys how to rock it hard when it comes to social media. Writing is hard. Building a platform is hard. Some days …
May 11 2011
I have been doing social media for a number of years, and it has been wonderful to see how writers have embraced technology. I remember back in 2006 I had a hard enough time getting many writers to learn to use e-mail, let alone join Facebook. Yet, it was really only in 2009 that I …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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