Now that a hedge fund has acquired Barnes and Noble (and its debt), this is a seriously tenuous time. They wouldn’t be the first giant beheaded by the PE (Private Equity) sword. Writers? Remain vigilant.
Tag: Barnes & Noble
Sep 07 2016
Author Brands & Book Sales—Why Boutique is BIG
Normally my blogs are all about telling y’all you are not a special unique snowflake. But yeah y’all are but don’t get a big head about it đ . We just need to discern the places we are not special (I.e. we all have to do the work) and figure out the places we are …
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Dec 31 2015
The Ugly Truth of Publishing & How BEST to Support Writers
But today, dear newbies. I am going to take you on a tour behind the curtain. Also for those who are NOT newbies, feel free to pass this to family in a “Take Your Clueless Friends Who Think You Will Make a Million Dollars as Soon as You Publish Day.”
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Nov 09 2015
3 Myths Writers Need to Ditch Like a Bad Ex
Thing is, we have to be really, really careful that as artists we are not perpetuating the very behavior that pisses us off. We like getting paid for our work. We work really really hard and expect (rightfully) that we should be rewarded for doing so.
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Jul 10 2015
Barnes & Noble, Dead Nooks, and Brave New Branding
The company had an identity crisis and failed to make the full transition away from being BIG. Instead of leading the charge to being small and lithe, they tried to use Nook only to prop up the same old way of doing business.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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