Jan 11 2012
I know you guys think we are in the 21st century and that we are far too sophisticated to believe in mythical creatures, but I am here to share a real threat. Lurking beneath the digital highway? There be trolls. Trolls? Yep. Trolls. Not the cute fuzzy ones with twirly hair that go on …
Dec 14 2011
Holy Moly! Yes, folks. We are officially closing in on Christmas and the beginning of a New Year. If you guys are anything like me, about half your 2011 resolutions were forgotten two and a half weeks in when you were so hungry you contemplated holding up your local Cinnabon with a shotgun. I might …
Nov 16 2011
Today we are going to talk about platform. Platform, next to the actual writing, is simply THE most valuable asset we possess. Platform and content are the two things we control, and they are the largest determining factors as to whether or not we will have a successful writing career. Platforms offer us career stability …
Nov 02 2011
The world is changing faster than any of us can keep up, and publishing is certainly not immune. Yet, one constant remains. There are only two ways to sell lots of books–good book and word of mouth. Period. Book trailer, bookmarks, giveaways, and flare are fun, but are certainly not major drivers of book sales. …
Oct 28 2011
Anyone crazy enough to write 60-100,000 words doesn’t attempt such an endeavor on a whim. Most of us, at least in the back of our minds, envision being the writer who beats the odds. We want to make it to the top. As we head into National Novel Writing Month, it might be a good idea to …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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