Two weeks ago, I introduced you guys to the WANA Theory of Book Economics and explained why traditional marketing doesn’t sell books. Books are not like cups of coffee or breakfast cereal, and thus they require a different approach. Writers are unique as well. Since we are responsible for producing the product, we need a …
Aug 31 2011
The Secret to Selling Books Part I–Let's Get Sticky
Jul 27 2011
What's the Magic Number? How Often Should Writers Blog?
Blogging is probably one of the most powerful ways to build an author platform. The blog gives others a chance to know us and support us because of our writing. Yet, there is one question that I always get when I mention blogging: How often should writers blog? Everyone has an opinion, including me. But, before …
Jul 26 2011
Twitter Tuesday #27–Team-Building
Welcome to the twenty-seventh installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the …
Jul 20 2011
10 Tips for Blogging Awesomeness–Blog Housekeeping
Welcome to WANA Wednesday, the day I devote to help you guys rock it hard when it comes to social media. These blogs are based off my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me Writer. As part of the job description, I read a lot …
Jul 18 2011
Testing the Idea–Is It Strong Enough to Make a Novel?
Whether we are traditionally published, indie published or self-published, we must connect with readers and tell a great story. Structure is the “delivery system” for our story, so it’s wise to make it as solid as possible. Many writers don’t have the luxury of writing full-time. Thus, it becomes critical for us to use time …
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Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
- ‘Twas the Night Before Valentine’s February 10, 2023
- The Hero: Taking an MC from “Meh” to “Myth” February 3, 2023
- What Do You Call a Writer Who Never Reads? January 18, 2023
- To the Pain: Is Writing a Career or a Hobby? January 13, 2023
- Self-Sabotage: I Don’t Deserve Success November 29, 2022
- Unseen Blessings: Are We Truly Thankful? November 22, 2022
- 3 Simple Ways to Improve Your Writing & Increase Sales November 14, 2022
- Horror: Why We Love It, Hate It & NEED It October 19, 2022
- Motivation & How What Drives Us Defines Us October 10, 2022
- Guilt: How Shame, Regret & Guilt Shape Story September 19, 2022
About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.