Apr 21 2014
My opinion is we’re seeing a bubble burst that looks a lot like what happened to the dot.coms. Social media has reached an asymptote (not many “drastically new” features to add). Unless Facebook does something EPICALLY STUPID, it will probably remain. Same with Twitter. Fad frenzy has normalized and this new way of interacting has integrated into our culture.
Apr 14 2014
The same articles that will discourage writers from social media because it doesn’t sell books aren’t also demanding we halt all book signings. Book signing are fun, they are social, and they’ve historically been a way to connect authors to an audience in a personal way. Until social media they were the only way.
Feb 17 2014
I can tell you that the authors who treat writing as a business and who seek education and mentoring are making a heck of a lot more than $1000 a year. I’ve seen that, too. I’ve witnessed many writers who were willing to do all it took to make a good living writing and boy they are. Hugh Howey, Teresa Ragan, H.P. Mallory, and Saffina Deforges (three of these four I know personally and all great people and I many more examples but this post is long enough).
Jan 24 2014
Those of you who follow my blog know that optimism IS my super-power. Yes, The Digital Age can be daunting. We are entering uncharted territories and often we have to learn by trial and error.
Jan 15 2014
We writers live in interesting times. The same digital tsunami that toppled Tower Records and collapsed Kodak has now consumed the world of publishing. The world we knew five years ago is gone. Traditional is reinventing, indie publishers are growing and self-publishing now can be a viable part of any author’s long-term career plan.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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