Feb 05 2019
How do we sell more books? This is the big question all authors ask (myself included). Obviously, there are countless opinions about how to sell more books, but not all opinions are created equally. Thus, before we hop onto the latest marketing/promotion fad we’re wise to understand why traditional marketing doesn’t sell books. Books are not …
Dec 12 2018
Embrace the inner psychopath. If I could only teach ONE ‘trick’ for writing great stories, it would be this: The moral codes that make us excellent citizens make us terrible writers. We have to remember the rules change when dealing in the realms of imagination. Fiction is NOT life, rather it is an imitation of life. …
Oct 19 2018
No, this is not Kristen having a breakdown. She’s on a boat having fun. This is Cait, talking about why I hate blogging as much as I hate downward-facing dog in yoga. So, if I hate blogging, why do I do it? What’s more, why do I do it to Kristen’s exacting standards? Well, partly …
Sep 04 2018
If you’ve been writing any amount of time you’ve been there—STUCK. Stuck is the place we never want to be, but goes with the job. Every writer at one time or another has experienced the literary doldrums. We hit a spot that, no matter how hard we try, we just cannot seem to move our …
Jul 13 2018
Sales can be one of the most terrifying words in the English language. If one happens to be a creative professional, let’s just multiply that fear level by ten…or a thousand. In fact, many writers long to sign with legacy publishers for the sole reason they believe a major publisher will tend to all that …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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