Jan 02 2013
Happy New Year! Today we are going to revisit a favorite series of mine that I call Don’t Eat the Butt. Why? Because typing “butt” makes me giggle. Besides, when it comes to New Year’s Resolutions, I guarantee most of you vowed to 1) start your novel 2) finish your novel 3) land an agent …
May 07 2012
Last week, we talked about how The Big Six is Dead. So what now? The future seems uncertain for many in the industry. Those who insist on clinging to outdated ways are bound to fall into anachronism. As I like to say, either we are architects of change or artifacts of change. The only real …
May 02 2012
The Reader of the Digital Age–Trust me, he won’t miss paper. Ah, the times they have changed. The year was 1983 and life was good. Summers filled with trampolines, swimming pools and evening walks to the snow cone stand. Cartoons were only on Saturdays, and if we stayed up too late playing Bloody Mary and …
Mar 14 2012
On Monday’s post we talked about the importance of craft in the new paradigm, yet there seems to be some assumptions floating around that I feel are flawed, and we need to talk about those today. We are artists, and the ONLY one who can develop and mature an artist is…the artist. We are …
Mar 12 2012
There are a lot of blogs out there that I love and respect for the best information. Any of you who have been following this blog for any amount of time know I am a huge fan of NYTBSA Bob Mayer. He really does go out of his way to help writers, and I …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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