Social media, done properly is not a short-term burst of gimmicky energy. There is no magic to it and it while it is simple, that doesn’t mean it’s easy. But writers who use social media well, definitely gain some major benefits.
Tag: author branding
Sep 28 2015
The Secret to a Powerful Author Brand
I studied the neuroscience behind branding. What made content go viral? Was there something about content that the human brain reacted to positively or negatively? Was all content equal?
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Sep 25 2015
Why Our Author Brand is More Important than Ever Before
For the past few months I’ve been focused on writing and not on social media. Hey, even the Social Media Jedi can get burnout 😉 . But now we’re going to shift gears because, aside from writing the actual book, social media (branding) is the biggest part of our job. And I can hear the …
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Aug 25 2014
3 Simple Ways to Improve Your Writing & Increase Sales
Attention spans are shrinking. The average time spent on a website is roughly 3.5 minutes. I’d wager most people give a website less than 10 seconds to catch their attention and that 3.5 minutes only applies to those browsers who happen to stay. We can apply these business lessons to our writing, because we writers also have something to sell.
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Feb 20 2014
Author Branding—Harnessing the Power of Digital Age Storms
Proper branding is one of THE most critical elements of author success. Brands that are outdated, boring, rigid, abandoned, fractured, negative or nonexistent are not only unhelpful, but they can spell disaster to our career and eating potential as artists. An author brand has to fit in the new paradigm. If we live in a world that’s changing hourly, our brands have to be able to bend and move and shift with changes.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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