Aug 22 2013
Social media is an amazing tool, and it is a wonderful time to be a writer, but, I am going to point out the pink elephant in the room. We still have to write a darn good book. If we don’t write a darn good book, then no amount of promotion can help us. Sorry. That’s like putting lipstick on a wildebeest.
Aug 21 2013
There are many editors who charge by the hour. If they’re spending their time fixing blunders you could’ve easily repaired yourself? You’re burning cash and time. Yet, correct these problems, and editors can more easily get to the MEAT of your novel. This means you will spend less money and get far higher value.
Aug 20 2013
Now, of course, there is the difference between a “professional writer” and a “published professional writer” and then even a “successful professional writer.” Yet, I assure you if you learn to view yourself first as a professional writer then making your way to the next two levels will come far faster. It’s why I loathe the term “aspiring writer” and encourage titles like “pre-published writer.” Aspiring Writer is fruity-tooty and gives permission for us to be hobbyists and dabblers.
Aug 16 2013
Yet, it didn’t stop me from wondering, why are these books so popular, especially with modern women? Why is there a virtual explosion in a genre that involves advanced skills in knot-tying and requires a leather-cleaning kit? What makes college-educated modern women who are taking the world by storm gravitate to wanting to be “enslaved”? Why isn’t there enough NyQuil to get me to SLEEP?
Aug 15 2013
One of the reasons I emphasize understanding the craft of writing is that novel/story structure is mythic. There is actually evidence that narrative structure is hardwired into the human brain. Yes, we can break rules and deviate, but we do this too much? We confuse the reader. It’s like serving them a blue steak. Blue steak could taste great, but our minds won’t let us eat and enjoy something so very wrong.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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