Aug 13 2013
For some writers, success means a certain level of income. Others? Awards or best-seller lists. Some writers just have a dream of finishing a work they can hold in their hands and maybe pass onto grandkids. Whatever success might mean to each of you, you have to be honest so you can build the correct foundation for your plan.
Aug 09 2013
Price is no longer as big of a determining factor as it used to be. A couple years ago, John Locke started the .99 bandwagon and many authors jumped on. At first readers were excited, until they realized the slush pile had just been dumped onto their Kindles and Nooks. This is good news and bad news. Bad news? Being cheap isn’t the game-changer it used to be. Good news? People are gravitating to higher priced books, because there is a presumption of higher quality. This means good books can make more money. Yay!
Aug 08 2013
As an individual author-entrpeneur, not firing can affect our career, our health and our intimate relationships. Endure the stress of an agent who doesn’t return e-mails for months at a time and you’ll understand. We need functional web sites to do our jobs well. Not having a web site, a bad web site or an ineffective web site hinders our performance and growth.
Aug 07 2013
I actually had to fire someone I cared about because this person would not take risks. This person needed validation from twenty people that every decision was perfect, and if one person said change the plan, this person changed the entire plan. We cannot live life by committee. Not and stay sane, at least. This person was afraid of being pruned, didn’t want to lose the pretty flowers. But no pruning? No growth.
Aug 02 2013
All of us want to do a good job. We want to put our best foot forward. We all say that we want feedback and critique, but deep down, if we are real honest, we want people to love everything we say and do. Unfortunately, this isn’t the reality. We can’t please everyone, and it is easy to fall into a people-pleasing trap that will steal our passion, our art, and our very identity.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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