May 16 2018
Last time, I brought up a subject I never believed would warrant discussing—cockygate. I wish this was the first time a writer did something epically misguided to gain advantage. Some drama to sell their ‘story.’ But, I’ve been around too long. Seen too much. Yes, I was there for the BIG BANG (dot.com implosion). I also …
May 02 2018
It’s only human to want a drive-thru breakthrough, a dream in a box, the winning lotto ticket to life. Yet, I posit instant success is about as healthy as instant rice (and just as suspicious). To achieve anything remarkable, it’s critical to become an OUTLASTER (a term I learned from Craig Groeschel, who happens to have …
Apr 30 2018
There is one word known to strike fear into the hearts of most writers. Synopsis. Many of us would rather perform brain surgery from space using a lemon zester and a squirrel than be forced to boil down our entire novel into one page. Yes one. But alas we need a synopsis for numerous reasons. First and …
Apr 26 2018
Perspective is key to creating dimensional characters that resonate with the reader. Proper perspective adds dimension that transitions a ‘plot puppet’ into what feels like a real ‘person.’ POV (point of view) offers readers a glimpse into the character’s psyche, which will drive thought, action, emotion, conflict, choices, and change. Perspective can also rid our …
Apr 23 2018
A fallacy among many emerging writers is that authors only write the books. Then, once finished, agents will fall in LOVE and someone else will do ALL the editing. *clutches sides laughing.* Yeah…no. And woodland creatures don’t help with housework. Sorry to break the news. Bummed me out, too. The hard truth is the onus …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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