Aug 23 2018
Those who’ve followed my blog long enough know I’m no fan of the Schrodinger’s Writer Game. Is the writer real or unreal? What IS a real writer? For ages, we quibbled that a real writer had an agent. A real writer scored a legacy publishing deal. One had to pass the NYC gatekeepers to be …
May 10 2018
Call me cocky for even weighing in on this issue (at your own peril). But, seriously, folks. It’s rare to run across something so epically wrong AND foolish and…ironically, cocky. As an author branding expert, I’d be remiss NOT to say something about Cockygate (though I seriously hate having to). Cockygate. Yes, folks, it’s a …
Mar 20 2018
Genre is a word that makes a lot of new writers cringe. Many (mistakenly) believe any kind of boundaries will somehow impair or restrict creativity and crater imagination. This is why so many emerging authors (myself included) avoid learning about structure or how to plot until forced to…at gunpoint. Fine! Yes, I’m being melodramatic, but …
Feb 21 2018
Genre matters. Genre is the foundation for longevity, building a loyal fan base and also the key to unlocking all the other plot bunnies (other genres/story ideas) we’ve been dying to try out. Regardless of the publishing path we choose, genre focus is the game-changer that transitions us from published authors to powerhouse brands. Hello, …
Jan 24 2018
The past few months have been tough. I’ve struggled with being down, depressed and stuck in a rut. The writing profession I once loved just had lost its…sparkle. In a recent post, I believe I voiced what many writers have been feeling: Don’t know about you, but I dreamed of book signings, launch parties, my …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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