Dec 02 2011
Yes, the picture above is me, right before I learned how to ride a dirt bike this past Thanksgiving weekend (We will use the very loose definition of “learned” for this blog’s purposes). Anyway, that is the cool picture, by the way. Sadly, it was probably the only time I looked cool for the rest …
Sep 07 2011
Yes this is really me with Sandra Brown (before the restraining order kicked in :P). And I look like a ghost who’s haunting her. Cell phone cameras. Ptth! Over the past couple of weeks, we have been talking about the unique nature of marketing books and the equally unique challenges this can present to writers…who …
Sep 02 2011
Happy Friday! Well, it’s a holiday weekend, so I figured we’d have some fun. I posted this argument at the beginning of the year and it generated a lot of cool discussion. There have been a lot of changes in publishing, so I figured it would be entertaining to revisit the debate. About what? Self-publishing. …
Aug 31 2011
Two weeks ago, I introduced you guys to the WANA Theory of Book Economics and explained why traditional marketing doesn’t sell books. Books are not like cups of coffee or breakfast cereal, and thus they require a different approach. Writers are unique as well. Since we are responsible for producing the product, we need a …
Aug 12 2011
One thing I hear people say over and over is, “I wish I had self-discipline.” I even hate to admit that those words often come out of my mouth, too. In previous blogs I have confessed that I used to be reigning queen of Do-It-Later Land, a sad realm nestled in the Post-It Note Mountains. …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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