Feb 01 2012
Last week in What’s the Problem with FREE!? we talked about how giving away FREE! downloads of our books can actually do more harm than good. I also gave an example of the software company that refused to offer anything for FREE! back in the dot.com boom in the 90s when all the competition …
Jan 27 2012
This blog is dedicated to helping writers holistically. We are more than robots sitting at a desk pounding out word count. We have hopes, dreams, fears, bad habits and baggage. Monday is dedicated to helping you guys with craft. Wednesdays is to help you build your platforms. Fridays are my choice, but I like to …
Jan 13 2012
Today I am starting a new series that I am calling Don’t Eat the Butt. Why? Because typing “butt” makes me giggle. In all seriousness, I like to think. In fact I think a lot and probably far too much. I wonder about the first person who ate an oyster. Was it a dare? Someone …
Dec 09 2011
The Spawn & Johnny Pocket playing with Roo-Bee (old, grouchy cat–A.K.A. Dust-Ruffle Troll) under the door. My father loved to spin yarns and tell jokes, and one of my favorite jokes of his was the one about the twins. One was a pessimist and the other was an optimist. As my father told it… Scientists …
Dec 05 2011
Now that NaNoWriMo is behind us, it is time to take a hard look at the 50,000 or so words we wrote. Is it really a story? Or is it 50,000 worth of organic goo that we can maybe perhaps grow into a story? Maybe some of you didn’t participate in National Novel Writing Month, …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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