Two weeks ago, I introduced you guys to the WANA Theory of Book Economics and explained why traditional marketing doesn’t sell books. Books are not like cups of coffee or breakfast cereal, and thus they require a different approach. Writers are unique as well. Since we are responsible for producing the product, we need a …
Tag: We Are Not alone
Aug 30 2011
Dr. Twuth–Are Writers Related to Ferrets? ADD and Social Media
Welcome to Twitter Tuesday with Dr. Twuth. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the thousands to tens of thousands, then we will have to approach Twitter differently than a faceless corporation or even the regular person …
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Aug 24 2011
Marketing Fiction-Branching Out to Fresh Blood & Bringing New Readers "into the Family"
Last week I exposed why traditional marketing doesn’t sell books. Sorry. I didn’t make the rules. Anyone in publishing more than a minute will tell you that the only way to sell books is 1) good book and 2) word of mouth. Ads, commercials, trailers, mailers, bookmarks have minimal effect on the overall sales numbers. …
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Aug 22 2011
Deadly Sin of Writing #5–P.O.V. Prostitution
P.O.V. Prostitution is an ugly sight. Okay, you guys asked for more Deadly Sins of Writing, so here we go. I’m putting on my editor’s hat. Many of you decided to become writers because you love to write. Duh. I’ll even bet most of you, back when you were in school, also made very good grades …
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Aug 17 2011
The WANA Theory of Book Economics–Why Traditional Marketing Doesn't Sell Books
Welcome to WANA Wednesday, the day I dedicate to helping you rock it hard when it comes to social media and building an author platform. Last week I talked about the dreaded Spam Toad. I know sometimes it seems I am being critical in my blogs. I want any writer who has made these mistakes …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
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