Years ago, when I first started writing, fiction was my passion. The problem, however, is that passion devoid of training is a formula to end up with 174,000 word tome that is the stuff of agent nightmares. I wish I was one of those talented people who “got it” from the start. I didn’t. I …
Tag: brand
Mar 04 2011
Opportunity Comes in Overalls
Many writers panic when they are told they not only need to write, but to create a social media platform as well. Hey, I feel your pain. In fairness, we don’t HAVE to do anything but write the book. But, we do need to ask ourselves if we are doing everything in our power …
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Mar 02 2011
Author Nightmares–Product Trumps Promotion
Welcome to WANA Wednesday, the day I dedicate to teaching you guys how to rock it hard when it comes to social media and is based off my best-selling book We Are Not Alone—The Writer’s Guide to Social Media. My methods not only help you build a platform that can grow with your career, but they …
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Mar 01 2011
Twitter Tuesday #7
Welcome to the seventh installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the thousands to tens of thousands, then we will …
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Feb 23 2011
10 Ways to Improve Your "Likability Quotient"
Welcome to WANA Wednesday, based off my best-selling book, We Are Not Alone–The Writer’s Guide to Social Media. There are a lot of different ways to do social media. My WANA methods rely heavily on learning to be part of a team, and, as we have discussed before, this is very contrary to traditional marketing. …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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