A couple weeks ago, I had a post about how to sell fiction. We explored the WHY behind the BUY. The same tools that will sell car insurance or bank accounts won’t work for selling books. Fiction is emotional, and often we will purchase based off feelings. This is why likability on social media is …
Tag: Kristen Lamb
Feb 01 2012
R-E-S-P-E-C-T isn't FREE!!!
Last week in What’s the Problem with FREE!? we talked about how giving away FREE! downloads of our books can actually do more harm than good. I also gave an example of the software company that refused to offer anything for FREE! back in the dot.com boom in the 90s when all the competition …
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Jan 30 2012
Training to Be a Career Author–Writing is More than the Writing
Many of you who read this blog desire to be career authors, and kudos to you. It is a fun job and a great time. I used to be in sales. I literally hated my job so much that every day I would throw up on the way to work. Every day I died a …
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Jan 27 2012
3 Steps to Freedom–Grab Hold of Your Brilliant Future
This blog is dedicated to helping writers holistically. We are more than robots sitting at a desk pounding out word count. We have hopes, dreams, fears, bad habits and baggage. Monday is dedicated to helping you guys with craft. Wednesdays is to help you build your platforms. Fridays are my choice, but I like to …
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Jan 25 2012
What's the Problem with FREE?
FREE! is so powerful few of us can resist. In fact, I would be so bold as to say that FREE! is what gave the indie and self-publishing movement the traction to become the wide-sweeping change we see today. FREE! finally leveled the playing field between the traditional and the non-traditional industries. So if FREE! …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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