Last Wednesday I talked about the two things we authors can control–Product and Platform. Our main concern is to write a book that consumers will want to buy. No matter how great our social media platform, we can’t wrap a bow around dog poo and call it a rainbow. But, to be blunt, writers have ALWAYS …
Tag: self-publishing
Mar 08 2011
Twitter Tuesday #8
Welcome to the eighth installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the thousands to tens of thousands, then we will …
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Mar 02 2011
Author Nightmares–Product Trumps Promotion
Welcome to WANA Wednesday, the day I dedicate to teaching you guys how to rock it hard when it comes to social media and is based off my best-selling book We Are Not Alone—The Writer’s Guide to Social Media. My methods not only help you build a platform that can grow with your career, but they …
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Mar 01 2011
Twitter Tuesday #7
Welcome to the seventh installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the thousands to tens of thousands, then we will …
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Feb 28 2011
"In the Beginning" Part One–Normal World
Anyone in publishing will tell you that one of the most important parts of your novel is the beginning. As an editor I hear, “Oh, but wait until you get to the good part on page 50. This is all the lead up.” Um, no. Doesn’t work that way. You might have a humdinger …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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