Apr 09 2018
A platform offers major advantage when it comes to selling books. Before social media, non-fiction authors had an edge. These authors already had an existing audience by the time their books were ready for sale. Novelists, conversely, found themselves relying on a lot of pure luck, prayer, and alignment of the stars. The fiction author …
Apr 05 2018
Branding is a word that seems to have one day—POOF—appeared out of the ether. In fact, when I began blogging in 2006 almost no one in publishing used the term. The rare few who did were hard-pressed to properly/clearly define what a ‘brand’ was. In fact, many authorities believed authors didn’t need to be bothered …
Apr 03 2018
Being a writer is the best job in the world, aside from those fortunate enough to be paid to pet kittens or sample new ice cream flavors. But is writing a REAL job? This question has set fire to the entire psychiatric community. Okay, most of them…the ones in my head *turns off fire alarms*. …
Mar 27 2018
Editing is essential for crafting a superlative story. We clip away the excess, delete the superfluous and prune away the detritus to reveal the art. Yet, editing is something we’re wise to handle with care. While lack of ANY editing is a major problem today, editing too much, too soon is just as big of …
Mar 20 2018
Genre is a word that makes a lot of new writers cringe. Many (mistakenly) believe any kind of boundaries will somehow impair or restrict creativity and crater imagination. This is why so many emerging authors (myself included) avoid learning about structure or how to plot until forced to…at gunpoint. Fine! Yes, I’m being melodramatic, but …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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