Jun 26 2018
Yes, I know the title is total click-bait, but GOOD. It means you’re here and might even read on. I may be the only person who thinks this: Stop lying! Everyone knows you’re a fraud (fake, poseur, hot mess, etc.). Or, perhaps I am the only one willing to admit it, on-line, in words, preserved for posterity…or …
Jun 21 2018
FREE! For the love of all that is chocolate, free us from FREE! *takes soothing breath* I’ve been blogging for over ten years, a witness to the terrifying and extraordinary changes in publishing. Initially, I was NO fan of self-publishing because entropy is alive and well…even with books. I knew once we opened Pandora’s Publishing, …
Jun 12 2018
Our culture trains us to be ‘nice.’ No is a two-letter ‘four-letter word.’ Boundaries are ‘being mean.’ We should all strive to ‘understand, be flexible, and all get along.’ It’s as if there’s no middle ground between jerk and b$#@ versus someone with a healthy sense of boundaries. Besides *chirpy voice* good deeds add up. …
Jun 06 2018
Last time we talked about this all too common word ‘busy’ and why it makes my left eye twitch. When I was writing this last post, I thought about the common idiomatic phrase we use: He was busy as a bee. I find it odd we’d choose to call bees busy. Bees are not at ALL …
Jun 04 2018
Busy, busy, busy. Aside from ‘parsnip‘ I’m beginning to think my new trigger word is ‘busy.’ A couple posts ago, I took on the insidious lie about us being able to ‘find time’. There’s this generally accepted delusion that time is something we can find. No, time isn’t lost. We are. We can’t find time, …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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