Sep 04 2018
If you’ve been writing any amount of time you’ve been there—STUCK. Stuck is the place we never want to be, but goes with the job. Every writer at one time or another has experienced the literary doldrums. We hit a spot that, no matter how hard we try, we just cannot seem to move our …
Aug 27 2018
Fear is, in all likelihood, the single most complex human emotion. Our fears can keep us up at night, but they can also be the only thing that keeps us alive. They can save us, strangle us, liberate us or even destroy us. Like fire, fear can be mesmerizing and for sound reasons. We understand …
Aug 23 2018
Those who’ve followed my blog long enough know I’m no fan of the Schrodinger’s Writer Game. Is the writer real or unreal? What IS a real writer? For ages, we quibbled that a real writer had an agent. A real writer scored a legacy publishing deal. One had to pass the NYC gatekeepers to be …
Aug 21 2018
We’re all hunters here, searching for the elusive, nearly mythical creature known only as the Good Beta Reader. The feeling of finding a good beta reader is a lot like what Japanese marine researchers felt when they caught the first image of the giant squid in 2013. Read about it here because it’s just so …
Aug 17 2018
Last post was some tongue-and-cheek fun pointing out how brands (particularly author brands) abuse Twitter. Today, I want to shift gears and chat some about how writers—actually ALL brands—can use Twitter far more effectively. Currently, too many writers are like Stormtroopers—lots of shots fired tweets that hit NOTHING. Admittedly, when I got on Twitter (practically when it was invented) …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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