Genre matters. Genre is the foundation for longevity, building a loyal fan base and also the key to unlocking all the other plot bunnies (other genres/story ideas) we’ve been dying to try out. Regardless of the publishing path we choose, genre focus is the game-changer that transitions us from published authors to powerhouse brands. Hello, …
Feb 21 2018
- By Cait Reynolds in Business, Cait Reynolds, Genre, Indie Publishing, Publishing, Self-Publishing, Social Media Platform, Success
Jan 10 2017
Publishers have always struggled to help authors create a brand. This is NOT a new thing…
Jan 03 2017
Okay at first I wasn’t going to say anything regarding the latest Let’s Bash Self-Publishing rant over at HuffPo, but (like all “real” writers) I am in the business of serving my audience—YOU—what you want to hear and after about the tenth person who sent me Laurie Gough’s Self-Publishing—An Insult to the Written Word, I …
Dec 30 2016
Technology always changes our reality and there are inevitable growing pains that go part and parcel with any innovation. Every meaningful advance always has social consequences. Always. From the Gutenberg Press to the Model-T to electric lighting humans have had to adjust, shift and learn to balance great benefits with never before encountered consequences. With …
Apr 05 2016
NY is not going to give you (or me) a writing career. We have to hustle. Self-publishing actually has a lot of benefits not only for writers, but for traditional publishers as well.
- Andy Weir, Andy Weir and success of The Martian, For me traditional publishing means poverty. But self-publish? No way., Kristen Lamb, self-publishing, self-publishing and the reader, the future of Barnes & Noble, The Guardian self-publishing, the new age of publishing, why self-publishing is good for writers
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What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
- Finding Our WHY: The Beating Heart That Keeps Our Muse ALIVE October 9, 2019
- Do Some People Lack the Talent to be a Successful Author? September 30, 2019
- Motive: The Key to Writing Stories Readers Can’t Put Down September 27, 2019
- Characters: Audiences Read Stories, but Great Stories Read the Audience September 23, 2019
- Branding & The Brain: How Social Media Changes but People Never Will September 17, 2019
- Thirteen Reasons Writers are Mistaken for Serial Killers September 13, 2019
- Authors: Taking Charge of Our Future in a Time of Uncertainty September 11, 2019
- Fiction Addiction: 3 Simple Ways to Make Your Series HOOK Readers September 4, 2019
- Pay the Bookseller! Why C.E.O. James Daunt Won’t Save Barnes & Noble August 28, 2019
- Deep POV: What IS It & Why Do Readers LOVE It So Much? August 26, 2019
About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.