Aug 29 2018
Say it with me: world-building is fun. Seriously! It’s the only way—aside from global domination—we will ever get to arrange the world exactly as we want. Don’t like green peppers on your supreme pizza? Banish them! Hate people who squeeze the toothpaste tube from the middle? Declare them subversive enemies of the regime! Yet, some …
Aug 27 2018
Fear is, in all likelihood, the single most complex human emotion. Our fears can keep us up at night, but they can also be the only thing that keeps us alive. They can save us, strangle us, liberate us or even destroy us. Like fire, fear can be mesmerizing and for sound reasons. We understand …
Aug 23 2018
Those who’ve followed my blog long enough know I’m no fan of the Schrodinger’s Writer Game. Is the writer real or unreal? What IS a real writer? For ages, we quibbled that a real writer had an agent. A real writer scored a legacy publishing deal. One had to pass the NYC gatekeepers to be …
Aug 21 2018
We’re all hunters here, searching for the elusive, nearly mythical creature known only as the Good Beta Reader. The feeling of finding a good beta reader is a lot like what Japanese marine researchers felt when they caught the first image of the giant squid in 2013. Read about it here because it’s just so …
Aug 13 2018
I think there’s one thing we can all agree about: it’s pretty awful that life doesn’t have a pause button when it comes to things like death and grief. One of the things that Kristen always says (I call them Lamb’s Laws) is that real writers don’t wait for all the stars to align, perfect …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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